How I work.

What you get.

Every engagement starts with a single question: what does this business actually need to grow? The answer determines the model, the scope, and the outcomes we hold ourselves to. No off-the-shelf frameworks. No half-measures.

FRACTIONAL CRO

RETAINER

REVENUE ADVISORY

PROJECT BASED

B2B | SAAS | PE-BACKED

track 1 -

fractional cro

EMBEDDED REVENUE LEADERSHIP

For growth-stage companies that need a senior CRO without a full-time hire. I step into the seat, owning pipeline, team performance, and revenue strategy, and operate as if I built the business myself. This isn't consulting from the outside. It's leadership from the inside.

GTM ARCHITECTURE & EXECUTION

Design and implement a go-to-market motion built for your stage, your market, and your growth targets — from ICP definition to pipeline cadence to close process.

  • PIPELINE DESIGN

  • SALES PROCESS

SALES TEAM LEADERSHIP               

Hire, structure, and lead a high-performing sales organization — covering comp design, hiring profiles, onboarding, and the performance management frameworks that drive accountability.

  • HIRING AND ONBOARDING

  • COMP DESIGN

  • PERFORMANCE MANAGEMENT

REVENUE OPERATIONS BUILDOUT

Build the operational infrastructure your revenue team needs to scale — CRM architecture, reporting frameworks, forecasting cadence, and the systems that make performance visible.

  • CRM ARCHITECTURE

  • FORECASTING

  • REVENUE REPORTING

M&A Revenue integration       

Post-acquisition revenue continuity and growth. Built on direct carveout experience — from team alignment and pipeline stabilization to rebuilding the GTM motion under new ownership.

  • POST-ACQUISITION GTM

  • TEAM INTEGRATION

track 2 -

REVENUE ADVISORY

STRATEGIC REVENUE ADVISORY

For founders and executives who need a senior revenue perspective without an embedded engagement. I work alongside your team as a trusted strategic partner, pressure-testing your GTM assumptions, sharpening your positioning, and helping you make better revenue decisions, faster.

GTM STRATEGY & POSITIONING

Sharpen your go-to-market narrative, refine your ideal customer profile, and build the strategic foundation for a revenue motion that scales beyond the founder.

  • POSITIONING

  • MARKET ENTRY

sales process optimization

Diagnose where deals stall, where revenue leaks, and where your team is leaving money on the table, then build the process changes that fix it systematically, not symptomatically.

  • DEAL VELOCITY

  • WIN/LOSS ANALYSIS

  • SALES PROCESS DESIGN

EXIT READINESS & REVENUE DUE DILIGENCE

Prepare your revenue organization for acquisition or capital raise — strengthening the metrics, narratives, and operational proof points that sophisticated buyers and investors scrutinize.

  • EXIT PREPARATION

  • INVESTOR READINESS

  • REVENUE NARRATIVES

BOARD & EXECUTIVE ADVISORY

A senior revenue voice in the room for board meetings, strategic planning cycles, or critical go/no-go decisions. Objective, experienced, and accountable to the outcome, not the politics.

  • BOARD PREP

  • STRATEGIC PLANNING

PARTNERSHIP MODELS

RETAINER PARTNERSHIP

An ongoing engagement with dedicated hours each month. Ideal for companies that need consistent senior revenue leadership over a defined period — typically 3 to 12 months. Scope and cadence are set at kickoff and adjusted as the business evolves.

PROJECT BASED ENGAGEMENT

A scoped engagement with defined deliverables and a clear outcome. Ideal for specific challenges — a GTM overhaul, a pre-raise revenue audit, a post-acquisition integration sprint. We agree on the outcome upfront and work backward from there.

WHO THIS IS FOR

  • You've proven the model. Now you need a system, a team, and a leader who can take revenue beyond what the founder can carry alone.

  • The deal is done. Now comes the hard part — aligning teams, stabilizing pipeline, and rebuilding momentum under new ownership.

  • Investors and acquirers look hard at revenue quality, predictability, and leadership. You need your story, and your metrics, to be airtight.

  • Growth has flattened and you're not sure if it's the market, the team, the process, or all three. Time for an outside eye with the experience to diagnose and fix it.

  • You need permanent revenue leadership. Ashley is open to full-time CRO, CCO, and VP Sales roles at the right company, not just fractional engagements.

  • New geography, new segment, or new product line, and you need a seasoned revenue leader to build the GTM motion from scratch without the trial-and-error tax.

Not sure which track fits? let’s figure it out.

Every engagement starts with a conversation. Tell me where you are, where you're trying to go, and what's in the way, we'll take it from there.