No off-the-shelf frameworks. No half-measures.
Every engagement starts with a single question: what does this business actually need to grow? The answer determines the model, the scope, and the outcomes we hold ourselves to.
Fractional CRO
For growth-stage companies that need a senior CRO without a full-time hire. I step into the seat, owning pipeline, team performance, and revenue strategy, and operate as if I built the business myself.
GTM Architecture & Execution
A go-to-market motion built for your stage, market, and growth targets, from ICP definition to pipeline cadence to close process.
Sales Team Leadership & Buildout
Hire, structure, and lead a high-performing sales org, comp design, hiring profiles, onboarding, and the performance frameworks that drive accountability.
Revenue Operations Buildout
The operational infrastructure your team needs to scale, CRM architecture, reporting frameworks, forecasting cadence, and the systems that make performance visible.
M&A Revenue Integration
Post-acquisition revenue continuity and growth, built on direct carveout experience, team alignment, pipeline stabilization, and rebuilding the GTM motion under new ownership.
AI-Accelerated Buildout
I leverage AI to move faster through sales process design, CRM architecture, and reporting builds, so you get a functioning revenue engine in weeks, not the quarter it takes to hire and ramp someone into the role.
Revenue Advisory
For founders and executives who need senior revenue judgment without an embedded engagement, pressure-testing GTM assumptions, sharpening positioning, and helping you decide faster.
GTM Strategy & Positioning
Sharpen your go-to-market narrative, refine your ICP, and build the strategic foundation for a revenue motion that scales beyond the founder.
Sales Process Optimization
Diagnose where deals stall and revenue leaks, then fix it systematically, not symptomatically.
Exit Readiness & Revenue Due Diligence
Strengthen the metrics, narratives, and operational proof points that sophisticated buyers and investors scrutinize at close.
Board & Executive Advisory
A senior revenue voice for board meetings, strategic planning cycles, and critical go/no-go decisions. Objective, experienced, accountable.
How the partnership is structured.
Fractional
Ongoing embedded leadership at a set cadence. For companies that need a CRO in the seat right now.
Retainer
Dedicated hours each month, typically 3 to 12 months. Scope and cadence set at kickoff, adjusted as the business evolves.
Project-based
A scoped engagement with defined deliverables, a GTM overhaul, a pre-raise audit, a post-acquisition integration sprint.
I use AI to compress the build, not just the pitch. What used to take a full hire and a quarter now takes weeks.
What's the difference between the two tracks?
Track 1 (Fractional CRO) is embedded leadership, I take the seat and own the revenue outcome. Track 2 (Revenue Advisory) is strategic partnership, I work alongside your team to sharpen decisions without holding the operational reins. Many engagements start in one and evolve into the other.
How long is a typical engagement?
Retainer engagements usually run 3 to 12 months. Project-based work is scoped to a specific outcome and timeline agreed upfront. Fractional engagements are ongoing at a set cadence. We right-size it to what the business actually needs.
What is sales process optimization?
It's the systematic diagnosis of where deals stall, where revenue leaks, and where your team is leaving money on the table, followed by the process changes that fix the root cause, not the symptom. Think deal velocity, win/loss analysis, and process redesign.
How does AI factor into your engagements?
I use it to move faster, not to replace judgment. AI accelerates the sales process design, CRM buildout, and reporting infrastructure I'd otherwise build by hand, so you get a working revenue engine sooner, often without the hire it would normally take to get there.
Which track is right for me?
If you need someone to own the number, that's Track 1. If you have a capable team and need senior judgment on the hard calls, that's Track 2. Not sure? That's exactly what the first conversation is for.
Not sure which track fits? Let's figure it out.
Tell me where you are, where you're trying to go, and what's in the way, we'll take it from there.